I founded a branding and design agency with three of my friends in 2004. It was my first venture and the realization of a long-term dream. That’s where it all started. I have had some sort of an inner desire to be an entrepreneur since I was a child. I have set up several companies, most of them together with someone, and all of them are still alive. I currently have two key companies that I am developing further: the marketing and design agency Buorre, and Seidat, which provides a cloud-based solution for sales companies to store sales materials.
I’m of Sami decent and from Rovaniemi. I lived in Vaasa for a long time, where I also set up my company. I slowly made my way to south from there. I grew up in an entrepreneurial family, and I have never seen entrepreneurship as some magical thing or a great freedom, rather just one way to work and earn a livelihood. However, as an entrepreneur, you have a different kind of an opportunity to change the world. Entrepreneurship can be a very straightforward way to make social impact if you can use your entrepreneurship to solve a societal problem.
As an entrepreneur, you have a different kind of an opportunity to change the world.Many look at successful companies longingly without realising how much time, patience, long-term work as well as capital it has required. This often stems from earlier situations where one has been staring into the abyss, but still has not dared to reach for their own vision. Success is not a quick win, it is the sum of many small details, and the amount of details in a growth company is endless. The team has an extremely important role to play: without a reliable team sorting out these details, it is very difficult to grow and succeed.
The idea is nothing yet as such, but the implementation is what matters! It requires a chain of the right kind of ideas and practices to turn a single idea into a decent business. Proper timing also plays a role. Sometimes the time just is not right yet. For example, 15 years ago, an emissions compensation project did not take off, but today it would be quite different.