#IStartedThis

I was driven by the desire to do things in a more modern way and more in my own style.

Laura Vatanen

Partners at Noste, Founder & CEO

Laura Vatanen

I am the CEO and founder of a real estate and consulting firm operating in the construction sector, Partners at Noste. I founded my first company in 2016. Many of the business models in our field seemed (and still do today) conservative and ancient. I was driven by the desire to do things in a more modern way and more in my own style. We set off with fairly little – the services to be sold when the company was set up were roughly decided, and the rest we could come up as we go along. I believed that I could at least employ myself and if I failed, I could always go back to paid work. However, there was enough work. We grew from two people to a consulting company of almost 20 people in three years. In 2020, I founded my second company, Noste, that I mostly focus on today.

In entrepreneurship, I especially like the fact that only the sky is the limit – and your own courage. I enjoy the freedom to do things as I see fit myself, with trust in my own perspective and my own way of doing things. I discuss my thoughts with those close to me a lot, which helps in making my services and processes perfect.

If you have a business idea you believe in, I think it’s worth a try – then you’ll know if entrepreneurship is your thing!

My personal policies include sharing my own thoughts and helping others. Working together with others creates much more than working alone. I feel that when you dare to share your thoughts (and not leave your own insights unshared in the fear that someone will steal your idea), you can surround yourself with people who you truly resonate with. It is important to have people around you who dare to challenge what you’re doing, as only that way you will be able to develop your own thoughts and the product you’re selling.

Failures are a part of the process.

I had no entrepreneurial role models in my childhood. I grew up thinking that entrepreneurship is not meant for normal people like me, but for superhumans of sorts. Entrepreneurship does require a level of rigour and good self-esteem in order to stay comfortable during the process, but otherwise it fits all of us. If entrepreneurship feels like an interesting opportunity and you have a business idea you believe in, I think it’s worth a try – then you’ll know if entrepreneurship is your thing! Additionally, remember that failures are a part of the process. Believe in your own thing and go for it!

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