#IStartedThis

2021

Rami

Founder, Laavu Performance

"You are not your company – you are just the one building it."

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Kati

Founder, FloweRescue

"One of the toughest lessons about entrepreneurship is that sales can make it or break it."

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Evon

Founder & Group CEO, HUONE

"As an entrepreneur, you’re on a rollercoaster ride and there’s bound to be bumpy patches."

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What #IStartedThis?

The I Started This campaign breaks entrepreneurial stereotypes and updates the entrepreneurship discussion to the present day. The campaign introduces 35 unique, distinctive and inspiring entrepreneurs and their real stories, and thus seeks to inspire more people to pursue entrepreneurship. The campaign was first introduced in 2020 and it was run again in 2021. 

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I Started This campaign logo

Breaking the myths of entrepreneurship

78% feels like entrepreneurship will be more common in the future

feel that entrepreneurship will become more common in the future

Youth Barometer 2019

Breaking the myths of entrepreneurship

88% feel that work must correspond their own values

feel that work must correspond to their own values

Youth Barometer 2019

Breaking the myths of entrepreneurship

58% agree that they would like to try entrepreneurship at some point of their their career

agree that they would like to try entrepreneurship at some point of their career

Youth Barometer 2019

Breaking the myths of entrepreneurship

think that university degree is needed to obtain entrepreneurial attitude and skills

Youth Barometer 2019